At Feralhook (“Feralhook,” “we,” “us,” or “our”), we respect your privacy and are committed to being transparent about how we collect, use, disclose, and protect your personal information.
This Privacy Policy explains how we handle personal information when you visit our website, create an account, purchase our products, provide prescription information, communicate with us, participate in promotions, or otherwise interact with our products and services.
For purposes of this Privacy Policy, “personal information” means information that identifies, relates to, describes, or can reasonably be linked or associated with an identifiable individual, as defined under applicable law.
1. Personal Information We Collect
We may collect personal information directly from you, automatically when you interact with our website, and from third parties that help us provide our services.
Information You Provide Directly
We may collect information you voluntarily provide to us, including:
Name, email address, phone number, billing address, and shipping address.
Account registration and profile information.
Order details, transaction history, purchase history, returns, exchanges, warranty requests, and customer service communications.
Payment-related information. Payment transactions may be processed by third-party payment providers, and we may not directly receive or store complete payment card information.
Newsletter, promotional, survey, giveaway, referral, or eligibility-related information.
Prescription information, lens preferences, measurements, and prescription files or images that you choose to provide.
Product reviews, comments, feedback, or other content you submit.
Information about another person when you provide it to us, such as when referring a friend, purchasing a gift, or shipping an order to another recipient.
If you provide us with personal information about another person, you are responsible for ensuring that you have the appropriate authority or permission to provide that information where required by applicable law.
Information Collected Automatically
When you visit or interact with our website, we and certain service providers may automatically collect information such as:
IP address.
Browser type and version.
Operating system and device type.
Device and advertising identifiers.
Pages viewed and links clicked.
Browsing, shopping, and interaction activity.
Referring and exit pages or URLs.
Approximate location derived from your IP address.
Cookie identifiers, pixels, tags, and similar tracking information.
Information about how you interact with our website and marketing communications.
We may use cookies and similar technologies to collect some of this information.
2. Prescription Information
When purchasing prescription eyewear, you may choose to provide vision-related information necessary to manufacture or fulfill your order.
Depending on the product or service, this may include:
SPH (Sphere).
CYL (Cylinder).
AXIS.
ADD.
PD (Pupillary Distance).
Lens type and lens preferences.
Prescription files, photographs, or images.
Other information necessary to process your eyewear order.
We may use prescription-related information as reasonably necessary to process and fulfill your order, manufacture customized eyewear, provide customer support, facilitate reorders, handle returns, exchanges or warranty requests, resolve disputes, prevent fraud, maintain appropriate business records, and comply with applicable legal obligations.
We do not sell prescription information for monetary consideration, and we do not use prescription information for targeted advertising.
If you upload a prescription file, photograph, or other document, we use the information contained in that material for purposes related to providing our eyewear products and associated services.
Feralhook is an eyewear retailer and does not provide medical advice, eye examinations, medical diagnoses, or prescriptions. Information available through our website is not intended to replace advice from a qualified eye-care professional.
3. How We Use Personal Information
We may use personal information to:
Process payments and transactions.
Confirm, manufacture, process, and fulfill orders.
Provide prescription and customized eyewear products.
Deliver order confirmations, shipping updates, and other transactional communications.
Process returns, exchanges, refunds, warranty requests, and claims.
Maintain customer accounts, shopping carts, wish lists, preferences, and other website functionality.
Provide customer service and respond to questions or requests.
Send newsletters, promotional emails, SMS messages, product updates, and special offers where permitted by law.
Personalize your shopping experience and recommend products that may be relevant to you.
Analyze website usage, customer interactions, advertising performance, and marketing effectiveness.
Improve our website, products, services, and customer experience.
Detect, investigate, and prevent fraud, abuse, unauthorized transactions, security incidents, and other potentially unlawful activity.
Protect the security and integrity of our website and business.
Comply with applicable laws, regulations, legal processes, and contractual obligations.
Enforce our Terms of Service and other policies.
Establish, exercise, or defend legal claims.
Carry out other purposes disclosed to you at the time information is collected or otherwise permitted by applicable law.
4. Marketing Communications
Where permitted by applicable law, we may send you promotional communications about Feralhook products, launches, offers, events, and other updates.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.
Where SMS marketing is available, you may opt out of promotional text messages by following the instructions provided in the message, such as replying STOP, where applicable.
You may also contact us at support@feralhook.com regarding your marketing preferences.
Opting out of marketing communications does not prevent us from sending non-promotional communications that are necessary to provide our services, including order confirmations, shipping notifications, account notices, security alerts, customer service responses, or information about transactions you have requested.
5. How We Disclose Personal Information
We may disclose personal information to service providers, contractors, and business partners that perform services on our behalf or help us operate our business.
These may include:
Payment processors and fraud-prevention providers.
Shipping, fulfillment, logistics, and delivery providers.
Eyewear manufacturers and product customization partners.
Prescription processing and order fulfillment partners.
Customer service and communication providers.
Email and SMS service providers.
Website hosting and infrastructure providers.
Security and fraud-prevention services.
Analytics and website performance providers.
Advertising, marketing, and retargeting partners.
Social media platforms.
Shipping protection and claims-processing providers.
Professional advisers, such as lawyers, accountants, auditors, and insurers, where appropriate.
We may also disclose personal information:
When required by applicable law, regulation, subpoena, court order, or legal process.
To protect the rights, property, safety, and security of Feralhook, our customers, or others.
To investigate or prevent fraud, security incidents, illegal activity, or violations of our policies.
In connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.
If you voluntarily submit content intended for public display, such as a product review or public comment, that content and information associated with it may be visible to other users.
6. Shipping Protection and Claims Services
We may work with third-party shipping protection and claims-processing providers, including Seel, to provide shipment protection, claims processing, order issue resolution, and related customer support services.
When you use or purchase these services, we may provide the relevant provider with limited information necessary to provide the applicable service, such as your name, contact information, order details, shipping information, tracking information, and claim-related information.
These providers may process information in accordance with their own privacy policies and applicable law.
7. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, web beacons, tags, scripts, software development kits, and similar technologies (“Cookies”) to operate our website and understand how visitors interact with it.
Depending on how our website is configured, Cookies may include:
Strictly Necessary Cookies These Cookies are necessary for core website functionality, such as security, checkout, authentication, and shopping cart functionality.
Performance and Analytics Cookies These Cookies help us understand website traffic, visitor behavior, and website performance.
Functional Cookies These Cookies help remember preferences and provide enhanced or personalized website functionality.
Advertising and Targeting Cookies These Cookies may be used by us or our advertising partners to measure advertising effectiveness, understand customer interactions, and deliver advertisements that may be more relevant to you.
Social Media Cookies These Cookies may support social media integrations, sharing functionality, or advertising services.
You may manage Cookies through your browser settings and, where available, through the cookie preference tools provided on our website.
Disabling certain Cookies may affect the availability or functionality of parts of our website.
8. Digital Advertising and Analytics
We may work with advertising, analytics, and technology providers to understand website usage, measure advertising performance, personalize content, and deliver advertisements.
Depending on the technologies used on our website, these providers may include services such as:
Meta Pixel.
TikTok Pixel.
Google Analytics.
Google Ads.
Advertising networks and retargeting platforms.
Website analytics and performance technologies.
These providers may use cookies, pixels, identifiers, and similar technologies to collect information about your interactions with websites, applications, devices, advertisements, and online services over time.
We do not sell personal information for monetary consideration. However, certain disclosures or uses of personal information for online advertising may be considered a “sale,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws.
Where required by applicable law, you may have the right to opt out of these activities.
Opting out of interest-based or targeted advertising does not necessarily mean that you will stop seeing advertisements. Instead, the advertisements you see may be less personalized.
9. Your Privacy Choices
Depending on your location and applicable law, you may have choices regarding how your personal information is used.
You may:
Update certain account information through your Feralhook account.
Contact us to request corrections to certain personal information.
Unsubscribe from promotional emails.
Opt out of promotional SMS communications where available.
Manage certain Cookie preferences through your browser or available website privacy controls.
Exercise applicable privacy rights described below.
We may need to verify your identity before processing certain privacy requests.
10. U.S. State Privacy Rights
Depending on your state of residence and subject to applicable law, you may have certain rights regarding your personal information.
These rights may include:
The right to confirm whether we process your personal information.
The right to access personal information we maintain about you.
The right to obtain a copy of certain personal information in a portable and, where technically feasible, readily usable format.
The right to request correction of inaccurate personal information.
The right to request deletion of certain personal information.
The right to opt out of certain processing for targeted advertising.
The right to opt out of the “sale” or “sharing” of personal information as those terms are defined under applicable law.
The right to opt out of certain profiling activities that produce legal or similarly significant effects.
The right to withdraw consent where processing is based on consent and applicable law provides such a right.
The right not to receive discriminatory treatment for exercising applicable privacy rights.
Where provided by applicable law, the right to appeal our decision regarding a privacy request.
The availability and scope of these rights vary depending on your state of residence and applicable law.
We may use Cookies and similar technologies to advertise Feralhook products on third-party websites, applications, social media platforms, and other online services. Certain activities may constitute targeted advertising, sale, or sharing under applicable state privacy laws.
We do not use personal information for profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers.
To exercise an applicable privacy right, contact us at support@feralhook.com.
We may request information reasonably necessary to verify your identity and process your request.
Appeals
Where applicable law provides a right to appeal, you may appeal a decision regarding your privacy request by contacting support@feralhook.com.
Please indicate that your request is an appeal and provide sufficient information for us to identify and review your original privacy request.
11. California Privacy Notice
California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”).
Subject to applicable requirements and exceptions, California residents may have the right to:
Know the categories of personal information we collect.
Know the sources from which personal information is collected.
Know the business or commercial purposes for collecting, using, selling, or sharing personal information.
Know the categories of third parties to whom we disclose personal information.
Access specific pieces of personal information.
Correct inaccurate personal information.
Request deletion of personal information.
Opt out of the sale or sharing of personal information.
Limit certain uses or disclosures of sensitive personal information where applicable.
Exercise applicable privacy rights without unlawful discrimination.
We do not sell personal information for monetary consideration. Certain advertising and analytics activities may, however, constitute “sharing” or “sale” under the CCPA/CPRA.
To submit a California privacy request, contact us at support@feralhook.com.
12. Consumer Health Data
Residents of jurisdictions with consumer health data privacy laws, including Washington and Nevada, may have additional rights relating to certain consumer health data.
Where applicable, information regarding our collection and processing of consumer health data will be provided in our Consumer Health Data Privacy Policy.
13. EEA and UK Privacy Rights
If you are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”), applicable data protection laws may provide you with rights regarding your personal data.
Depending on the circumstances, these may include:
The right to access your personal data.
The right to request correction of inaccurate or incomplete personal data.
The right to request deletion of personal data.
The right to restrict certain processing.
The right to object to certain processing.
The right to data portability.
The right to withdraw consent where processing is based on consent.
The right to lodge a complaint with an applicable data protection supervisory authority.
Where applicable, we process personal data on one or more legal bases, including:
Performance of a contract.
Compliance with legal obligations.
Our legitimate interests or those of a third party, where those interests are not overridden by your rights and interests.
Your consent, where consent is required.
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
To exercise an applicable privacy right, contact us at support@feralhook.com.
14. Canadian Privacy Rights
If you are located in Canada, you may have rights under applicable Canadian privacy laws regarding personal information we maintain about you.
Depending on applicable law, you may request access to or correction of your personal information and may withdraw consent to certain processing activities.
Withdrawal of consent may be subject to legal or contractual restrictions and may affect our ability to provide certain products or services.
To submit a privacy request, contact us at support@feralhook.com.
15. International Data Transfers
Feralhook operates an international e-commerce business.
As a result, your personal information may be transferred to, processed, or stored in countries or regions outside the jurisdiction in which you reside.
Privacy and data protection laws in those jurisdictions may differ from those in your country or region.
Where required by applicable law, we use appropriate legal mechanisms or safeguards to support international transfers of personal information.
16. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:
Process and maintain orders.
Provide products and customer support.
Facilitate returns, exchanges, warranties, and reorders.
Maintain transaction and business records.
Prevent fraud and abuse.
Resolve disputes.
Enforce agreements.
Establish or defend legal claims.
Comply with legal, tax, accounting, regulatory, and other obligations.
Prescription-related information may be retained where reasonably necessary for order fulfillment, customer support, reorders, warranty requests, dispute resolution, fraud prevention, business recordkeeping, or legal compliance, subject to applicable law.
Retention periods may vary depending on the nature of the information, the purposes for which it was collected, and applicable legal requirements.
17. Data Security
We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, acquisition, disclosure, alteration, misuse, destruction, or loss.
However, no website, Internet transmission, electronic storage system, or method of data transmission can be guaranteed to be completely secure.
Accordingly, while we take reasonable steps to protect personal information, we cannot guarantee absolute security.
18. Children’s Privacy
Our website and services are intended for a general audience and are not directed to children.
We do not knowingly collect personal information from children in violation of applicable law.
If we learn that we have collected personal information from a child in circumstances prohibited by applicable law, we will take reasonable steps to delete or otherwise address the information as required.
If you believe a child has provided personal information to us inappropriately, please contact us at support@feralhook.com.
19. Third-Party Websites and Services
Our website may contain links to or integrations with third-party websites, social media platforms, applications, plug-ins, payment providers, shipping providers, or other services.
We do not control the privacy, security, or data practices of independent third parties.
Your interactions with third-party websites and services are governed by their respective privacy policies and terms.
We encourage you to review those policies before providing personal information to third parties.
20. Do Not Track and Privacy Preference Signals
Some browsers and devices offer “Do Not Track” (“DNT”) settings.
Because there is not currently a universally accepted standard governing how websites should respond to DNT signals, our website may not respond to all DNT signals.
Where required by applicable law, we may recognize legally valid browser-based opt-out preference signals regarding certain data processing activities.
21. Accessibility
We are committed to making this Privacy Policy accessible to our customers.
If you have difficulty accessing this Privacy Policy or require it in an alternative format, please contact us at support@feralhook.com.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, products, services, technologies, legal requirements, or other factors.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
Where required by applicable law, we may provide additional notice or obtain consent before material changes take effect.
We encourage you to review this Privacy Policy periodically for updates.
23. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us at:
Feralhook Email: support@feralhook.com